Super Bowl XLIV took place Sunday, February 7th resulting in a win for the New Orleans Saints. Apart from the hype of the game, the Super Bowl advertisements are one of the most anticipated events of the year. People love to critique and evaluate the ads they saw, and some go as far as voting for their favorite. The number one advertisement for this Super Bowl was one for Mars Snickers. Of course from paying millions of dollars for your advertisement, the companies expect good returns and for Go Daddy.com this was exactly right. Go Daddy reached an all new record from their Super Bowl commercials this year although some of the ratings were very poor from their two commercials that aired. Go Daddy had some of the most internet traffic after their commercials were aired and reached their personal record of having the most new customers than any other Super Bowl Sunday. Go Daddy also was a trending topic on Twitter the night of the Super Bowl. It amazes me that although the commercials were not highly rated, they still generated interest and traffic to the website which is what Go Daddy was aiming for. These commercials are not just advertisements but also a form of PR because they are talked about for months after and generate constant traffic to your business. Although these placements are very expensive, if you advertisement is good, or in this case just interesting, you will get the results you want to see.
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