Saturday, September 19, 2009

Playing Defense: Social media users pose a threat to SEC sports teams


The Southeastern Conference has issued new rules that prohibit fans from sharing videos and photos for commercial use during games according to an Aug. 20 article in The New York Times. These rules are aimed at social media users who copy TV broadcast and create their own highlight reels and post them on sights, and charge fees for advertisers and those who access their sights. Some disagree with these new rules saying the social media tools help promote the conference. Many fans have created unofficial websites for their favorite teams and these are viewed as competitors for other traditional media outlets and advertisers. The SEC wants to protect itself against new innovations in the future. Personally I think as long as the websites are not charging money to view and advertise on the site it is fine. It is not right that they will make money off of SEC game footage but as long as it is free to viewers, it is bringing attention to the games therefore promoting them in a positive way. I do not think it is competition because people would rather view accredited sites over a personal blog of Facebook page for information. The more the name is out, the better public relations there are. I think you should continue to let fans post what they want about their favorite teams. It seems that the SEC is creating more trouble for themselves when in the end it is not a very big deal.

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