PRSSA National Conference

Only five days until I fly to Washington DC to participate in the 2010 Public Relations Student Society of America's National Conference! I am so excited to participate in this opportunity and I sincerely hope I learn a lot for my future career in Public Relations.

(Each year, PRSSA and PRSA work to bring students like you unparalleled educational and professional development opportunities through the PRSSA National Conference. At Conference, you will have the opportunity to network with public relations professionals and make contacts with students from across the country. Resume workshops and speaker sessions will prepare you for the real world and show you how you can achieve success in this vast and exciting field.

Washington D.C. is filled with innovation and opportunity. As the host city of Conference, our historic capital provides the following advantages:

• Public relations firms to provide speakers and exhibitors.
• Politicians who can discuss public relations issues of domestic and international dimensions.
• Some of the nation's most respected journalists and media, such as The Washington Post.
• Museums that bring both history and culture to our city.
• Historical landmarks like the Washington Monument and the White House.
• A neighborhood for every mood, from trendy DuPont Circle to stately Capitol Hill.)

I am really looking forward to meeting the 2,000 professionals who will be at this event and although I may not get a job from it (which I am hoping I will be able to :) ), I am excited to hear from their experience in the profession and I am looking forward to all of the information I will learn! Stay tuned for the post Conference blog post to see how it all goes!

Real World 2010

On Friday Feb. 19, the Georgia Chapter of PRSA hosted Real World PR for members of PRSSA at the Loudermilk Center in Atlanta. It was a day for PRSSA members to gain insight from professinals who already are working in our fields of interest.

It started out an early morning departing from the Milledgeville Starbucks at 5:30 a.m. and driving two hours. We arrived to breakfast and an opening session which was a general overview of what the day would entail. They gave us a few key points for meeting professionals. First, always smile. Second, have a great elevator speech that includes who you are and things you do. Third, take notes on the back of the business cards so you will not forget what you two talked about. Fourth, network with your peers. There were students from all over the southeast there and it was a great opportunity to learn more about what they are doing in their classes and with their internships.

We later had our first session and the one I attended was entitled, "Agency or Corporate". Agency was described as a 24/7 job where the employee can always contact you. You have weekly meetings with your account team but other than that you are working on your own client. Corporations is more about how important PR is to your business to ensure good communication. Both are very fast pace, entail a variety of things, require working with perfection and can be unpredictable. Some other valuable information they shared was you need to stay at a business for at least three years. If not you will seem uncommitted. They said quality writing was very important and also be a good reader. Learn how to write short sweet sentences. I learned about becoming APR certified and how important it is. "PR is a management function, not a marketing function." I do not believe I am cut out to work in an agency. Everything is too cut throat and fast pace for me and I like to focus on one thing and perfect it rather than jump from client to client.

The second seminar I attended was "Focus on Healthcare, Nonprofit and Government". I learned that will all three of these you are presented with a lack of resources. You use what you have. You do however have a lot of ownership in how you want to take the PR. It is important to be a sponge and soak up all the information you can because you may not be familiar with the section of work you do and need to be familiar with the terminology. It is important to make friends with reporters so they will go to you for information. I like the pace of the Nonprofit because it is for a good cause so it is not as cut throat as some of the other sectors.

After this session we ate lunch and listened to Sean Cassidy speak on the evolution of entertainment and celebrity PR from publicity to brand building.

After lunch we had resume critiques and sat at a round table with a professional about what a good resume should look like. Unfortunately our table leader was not very helpful but I did get a girl's awesome resume who was at my table and I will play off of hers for ideas.

Over all I had a great experience at Real World PR 2010 and learned a lot of valuable information. Public Relations is such an exciting field to work in and I am excited to be apart of it and see where my future will take me! #RW2010

Bobcat PRSSA Presents PR Day

The GCSU chapter of PRSSA hosted a "PR Day" on November 4 from 1-5. It was an amazing day and we had a great turn out. There were amazing speakers: Cristy Williams, VP of communications with GE Money, Jena Simonds, director of communications and branding for Streamline Consultants, LLC, Keynote Speaker: Bert DuMars, VP E-Business & Interactive Marketing at Newell Rubbermaid, Katherine Mason, Account Executive with Porter Novelli. Each speaker shared their knowledge of PR and talked on different topics to give us a wide range of information.

I equally enjoyed them all and learned very valuable information. One thing I learned was how to successfully dress for the job I "want" and not the one you are asking for. Always over dress if you are unsure. I learned that you must be determined and pro active in any job. Over achieve and do beyond what is asked of you. It is important to research the company before you apply and have a knowledge of what they are about because you need to know if you would be a good fit with them just as they are wondering that about you. I have always heard it is not what you know, it is who you know, but I was proven wrong. Do not go into a job wondering who you need to get in good with. If you preform to a high standard, you will get noticed and the right people will pay attention to you. It is what you do and not who you know that is important. I learned that is OK to try and negotiate your salary, ask what you think is acceptable for you to live off of but do not be unreasonable. Mr. Bert DuMars shared very useful information about social media because he is very familiar with it. He knows it is important for everyone in the PR field to understand different types of social media because that is the direction all public relations is heading. No one is 100% sure where social media is going-it is all test and learn so as it grows, so must your knowledge of it. Being a junior, I learned that I need to start networking and trying to land as many internships as possible. I should start working on my portfolio and resume and get a head start and start applying for internships this Christmas break and next summer. They shared great insight to the internships available in their firms as well as other places to apply. Each speaker offered their contact information and told us to contact them for further help if needed which is great!

I am very glad that our PRSSA chapter was able to put on such a great session. I believe it was very helpful for all who attended and I look forward to the one next year!