Tuesday, February 22, 2011

"Gotta Have Gant"

As part of my position in Phi Mu as Public Relations Chairman this semester, I was in charge of the Ms. Georgia College Campaign. I began working on this back in December brainstorming ideas and different themes. 
Phi Mu choose Erin Gant as our candidate in early January and I immediately began working. The first step was to come up with a slogan. Erin is a free spirit and I wanted to come up with a theme that represented both her and the ladies of Phi Mu. I went through a few themes and decided to stick with "Gotta Have Gant" because it was short, sweet and easy to remember. Erin liked the color teal so we choose that. I was so excited because our "secret weapon" was the yard signs this year. They are much easier than chalking and looked very clean around campus. We designed the yard signs, stickers, posters, a Facebook picture and a t shirt as promotional items.
I wanted to make the campaign fun and interactive that the students of Georgia College would enjoy so we decided to give away colorful candy, popcorn and cotton candy. The cotton candy was a huge hit! We gave away around 500 servings that day. 
Erin was crowned Ms. Georgia College and I was so honored to be a part of her campaign. I was very proud of how everything looked and how smoothly the process ran. I learned a lot from this experience and I know better how to work with a team, delegate responsibilities and run a successful campaign. Thanks to everyone who supported Phi Mu and voted for Erin Gant!